The Selection Criteria Coach

Selection Criteria Secrets
From a Selection Panel Member

Dear job applicant,

Are you trying to write selection criteria but find yourself stuck?
Do you just want to get your application over and done with?
Have you been searching for help but nothing will tell you what you should actually write?

I know what it's like. I was once in your shoes. Selection criteria can be challenging and frustrating. I have spent 8 years as a government recruiter and have discovered a few secrets to selection criteria writing that can make a dramatic difference to the time and effort that it takes to get a fantastic, finished application. People who follow my approach consistently have more success with their selection criteria and gain a new job faster than those who don't.

I can show you how to write a winning application

Give me less than an hour, and in this guide The Selection Criteria Coach, I can show you how to write a winning application. Then all you need to do is follow the plan.

8 principles that make the best written applications - miss one of these and you could miss out on an interview

How every selection criteria will fit into one of 5 categories and how each of these categories should be addressed

What to do when selection criteria are weighted

The 29 most common selection criteria and how you should attack them

The number one mistake applicants make that will rule them out straight away

Examples of winning statements addressing selection criteria

Strategies for dealing with writers block

The 11 different ways your application might be assessed (that's right, there are 11 common assessment methods!)

Top selection panel complaints about applicants' selection criteriaBut Government

The one thing you ALWAYS need to do before starting your written application

How to use the contact officer to your advantage

The 5 steps to winning selection criteria (with examples!)

Proof reading checklist

How to unravel the mystery of capability frameworks, people frameworks and competency statements

How work level standards can help you to target your selection criteria

Strategies for using examples

Selection criteria template

Can I really write selection criteria quickly and easily?

YES! Even if you've had failures in the past, already started your application and considered giving up or have a blank page in front of you with no idea where to start.

One of the biggest frustrations when writing selection criteria is the lack of guidance about how to do it. Apart from the selection criteria themselves, you aren't told what you should write about or how you should do it. There is the STAR (or PAR / CAR) method that government departments seem to recommend a lot, however the STAR method is an old fashioned and over used way of writing selection criteria that will basically guarantee you won't get an interview. Infact, in 2007 a survey was done of 472 applications and NONE of those chosen for an interview used the STAR method. The best applicants simply don't use STAR - it doesn't work.

Applicants are told to not just write about themselves, but sell themselves. Writing a job application requires you to essentially brag about yourself and your achievements, when society in general tells us that talking yourself up is not the thing to do. In addition to this, unless you are applying for a sales position, you probably don't know the best way to go about selling something, let alone selling yourself. Writing selection criteria is not a natural process or even one that most of us have been taught to do. In fact, when you are applying for a job you are often expected to behave in the opposite manner that you have been conditioned to behave in the workplace.

As a government recruiter it's frustrating seeing the best person for the job blow their chances because they can't write convincing selection criteria.

Has this happened to you?

You find a job you are interested in, get all excited, look at the selection documentation and know you could do the job, already have a resume that you could send in, start writing the selection criteria ... and get stuck.

So many people begin like that. They find the dream job, imagine themselves in the position, know they could do it, get excited about the promotion and higher salary package, have a resume already to go, get ready to write their selection criteria but can't start because they don't know how to go about it or don't finish because it all gets too hard. Maybe you cut and paste from an old application in the hopes that you can get it to fit into these new selection criteria. Maybe you talk to a friend and get some suggestions, or take a look at one of their old applications. Search google for some tips on selection criteria writing, or maybe even google some examples to get you started.

What ends up happening is that you waste so much time looking for the magic answer to your selection criteria woes, that you don't get anything written. And when you discover that google hasn't written your selection criteria for you, you get disheartened, which makes the process even harder.

It doesn't have to be this way.

You can learn...

	How to write an application even if its due by the end of today
	How to get started straight away even if you don't know what to write about
	How to have impressively written selection criteria even if you don't have good writing skills
	How to get an interview for a job where your application has failed in the past
	How to compile an application like a pro even if you've never applied for a government job before
	How to land that promotion once and for all
	How to write powerful and convincing selection criteria with minimal effort (because this book has already done most of the work for you!)

I have written down a proven 5 step approach
to writing powerful and effective selection criteria

As a professional government recruiter who sits on selection panels every week, I have written The Selection Criteria Coach, to help you quickly and easily write the best possible selection criteria that you can without spending hours stressing over your application or having to pay someone else to do it for you. I've assessed over 15,000 statements against selection criteria and I know what works and what doesn't work and I know that it really isn't that hard to write convincing selection criteria that can win you the position you want, and I am going to show you how.

I've been in your shoes. I know what it's like to spend hours trying to write selection criteria. The guide The Selection Criteria Coach is not only based on my own personal experience as an applicant and on selection panels, but I've also interviewed hundreds of selection panels in the major government departments across Australia about their opinions of the best selection criteria to provide you with the most specific and relevant information possible - straight from the other side of the table, to you!

If you are content to spend hours putting together your own selection criteria that will look just like every body else's please don't read on. This guide is only for those who are serious about putting together exceptional responses to selection criteria that will get them an interview.

This is exactly what you will get with
The Selection Criteria Coach

A step by step guide for writing you selection criteria
Expert advice from a selection panel member
What you should write about and how you should do it
Examples of selection criteria that have won people jobs
A template for your selection criteria
Find out what selection panels really want
Develop real strength in your selection criteria
The ground work of your application already done for you
Your money back if it doesn't help you

Follow a written plan

Following a plan is the number one secret to witting powerful and effective selection criteria. This plan will give you:

	Step by step guidance on writing enticing descriptions of what you can do, and what you can offer (page 41);
	A detailed list of over 500 skills for you to write about, broken down into criteria areas (page 69);
	The five steps every applicant should take to end up with selection criteria that will get noticed (page 25);
	How to pull apart each criterion, find out what kind of selection criterion it is and how to attack it (page 20);
	How to identify key words in selection criteria (page 25);
	Why most applicants don't target their selection criteria to the needs of the selection panel, and how you can (page 10);
	Examples of real statements against selection criteria that have won people jobs (page 104);
	Why the old selection criteria models (STAR, CAR, SAR, PAR) will help you write an application but won't get you a job (page 45);
	A plan for structuring your statements against selection criteria (page 39);
	New trends in selection criteria and government requirements, and how to address them (page 53);
	How to take an inventory of what you have to offer even if you have a blank mind (page 35);
	200 action words to give your application some punch (page 100);
	The top mistakes that applicants make, voted by real selection panels, and how you can avoid them (page 61);
	A template to guide you through your criteria responses (page 66);
	A career journal so you can document your knowledge, skills, experience and achievements to create a stunning portfolio (page 149);
	Why most people undersell themselves and how you can be a self-marketing guru (page 24);
	How to unlock your potential and revolutionise how you think about selection criteria (page 17);
	Which other selection criteria writing approachs don't work and why (page 45);
	Comes with access to application templates for GREAT looking applications.
	And that's just for starters....

Are there any things I need to do before reading
The Selection Criteria Coach?

No.

It doesn't matter if you have never written selection criteria before.
It doesn't matter if you have never applied for a government job before.
It doesn't matter if you have a tight deadline.
It doesn't matter if you don't have very good writing skills.
It doesn't matter if you have applied for a similar position and failed before.
It doesn't matter if you are already employed in a government organisation, in a private company or are unemployed.

Why this is the best resource for your next
government job application:

	Because government departments use this ebook to train their own staff
	Because selection criteria writers use it to write selection criteria for their clients
	Because countless people have tried to copy it and sell their own version
	Because it was written by a government recruiter who knows what makes the best selection criteria
	Because thousands of applicants have used it and been successful in securing a government job.

Frequently asked questions

"I have already started writing my selection criteria, can I still use your method?"
Yes.

"Does this ebook have examples of completed statements addressing selection criteria that I can use in my application?"
Yes. This publication has examples of selection criteria so you can see what they should look like, but the focus of the ebook is how to write your own targeted selection criteria. If you want a publication of just examples, you should check out our other publication Selection Criteria Exposed; 101 Examples of Statements Addressing Selection Criteria

"I have trouble knowing exactly what I should write, will this help?"
Yes, absolutely!

"There is someone acting in the job that I am applying for, should I still apply?"
Yes! This ebook will help you write a fantastic application that will probably be better than the person acting in the role. Give it a go!

"I am applying for a promotion and already know how to write selection criteria, what will this ebook teach me that I don't already know?"
I think you will be surprised at how much advice and new ideas this ebook will give you, and remember, this advice comes straight from a selection panel member. If it turns out that you don't get as much help as you were expecting, I will give you your money back. You've lost nothing!

"I've never applied for a government job before and I don't understand all the jargon and expectations. Will this ebook explain it all clearly?"
Yes! This book is titled The Selection Criteria Coach for a reason - it will become your personal coach.

"Is this just a book of tips?"
NO! You can get tips and general advice from anywhere on the internet. This book will guide you step by step through the selection criteria writing process AND give you the tools you need to write easily and confidently.

Are you ready for your new job or promotion?

Success Stories
After buying and using The Selection Criteria Coach I have just been successful in gaining a position with the Customs Department. Just thought I would let you know that you can add another success story to your list. Angela	I got one of your ebooks after someone on an internet forum suggested it. I am so glad I took their advice because it was a lifesaver. I wrote my application that afternoon, got an interview 2 weeks later, and then used your ebook again for help with my interview. Just waiting to hear the outcome now. I wish I hadn't wasted so much time looking on the internet for help when I should have just bought your book straight away. Jackson	I went for the interview this morning and just got a phone call to say I got the job! Thank you soooo much for the books, without them I would not have been able to score the job that was right for me. Petra
I have all three of your selection criteria books and not only did they help me score my first government job, but only 6 months in I have just won a promotion! I truly do put it down to your advice and guidance which has been invaluable, thank you! Gavin	Thank you for writing such a brilliant guide for writing selection criteria. I seriously had no idea what I was doing and by the time I finished The Selection Criteria Coach I knew exactly what I had to do and followed your instructions for doing it. I got an interview about a month later and just found out today that I got the job I applied for. Couldn't have done it without your advice! Name withheld	More testimonials

My Guarantee

Use The Selection Criteria Coach for 30 days, and if it doesn't meet your expectations you can ask for a full refund. Speaking honestly, there are going to be people who don't find success immediately after reading this ebook. Why do they use it again then? Because they know it will work! With 50 people on average applying for every government job each applicant has a 2% chance of winning the job. But The Selection Criteria Coach will dramatically improve your chances! The number one secret for writing powerful and effective selection criteria is to follow a method. Here is your method.

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